Joe Jo is an Asian-American comedian, vlogger, businessman, and YouTube celebrity. In 2007, he and his friend Barton Kwan (Bart) co-founded the JustKiddingFilms YouTube channel. What began as two buddies making silly movies out of boredom has developed into a full-fledged business with a number of related channels, including “JustKiddingGamer,” “JustKiddingParty,” and “JustKiddingNews.” Also, they have an internship program that particularly targets the Asian-American community to find the greatest talent to work on their videos. Although their original target audience was the Asian-American community, they now have followers from all around the world who appreciate their unique brand of humor. Joe publishes vlogs, music, and miscellaneous videos on his own personal channel called “Joe Jo.” The two channels with the most subscribers among them are “JustKiddingFilms” and “JustKiddingNews,” which have a combined following of 1.6 million. On all of his channels together, Joe has more than 4 million subscribers.
The Epic Ascent to Stardom
Joe Jo, who was raised in an uncommon Asian family, was exposed to music and other forms of art by his musician father at a very young age. At their mixed martial arts dojo, he first met Bart. They would always joke about despite the hostile and serious atmosphere and get in trouble for it. The two would frequently imitate the speech patterns and walk patterns of their pals and other nearby individuals. They ultimately made the choice to capture some of these events on camera.
On August 18, 2007, they launched the “JustKiddingFilms” YouTube channel. They initially believed that YouTube was just a platform for sharing links of videos with friends and acquaintances. But, once the number of views passed 100 and they began to receive comments asking for more of this type of entertainment, they learned that anyone may view their movies. Since they lacked any acting or filmmaking skills at the time, they frequently posted videos that had not been properly edited. They received an invitation to YouTube’s brand-new monetization program shortly after and were able to earn a respectable sum of money. They turned to YouTube as their sole source of income as their fan base increased to include a global audience.
Earlier Years
Joe Jo read Robert Kiyosaki’s book “Rich Dad Poor Dad” while he was attending community college, and it gave him the idea to launch his own company. He coordinated yard sales with his buddies to raise money, and he launched an eBay store to sell auto components. He entered the logistics field and also worked in shipping. But at this period, Bart persuaded him to return to school to complete his degree. Joe Jo claims that he attended college more for the purpose of being with other people his own age than to obtain a degree because he was surrounded at the time by resentful elderly folks. He applied for numerous jobs after graduating in vain before starting to teach children. He returned to logistics as well. He even began to question the decision to attend college at all, feeling that he would have been better off if he had stuck with the job.
What Differentiates His Content
Back in 2007, Joe and Bart became aware of the extreme division that exists between various Asian-American communities that come from various nations and linguistic groupings. Also, there was fierce rivalry among these communities. The two decided to put aside their little disagreements and simply refer to themselves as Asian Americans because that is how the rest of the world perceives them. When they first began producing humorous material, they observed that the majority of Asian-American artists were producing material for a mass market. They made the conscious decision to target the Asian-American community in particular, fostering ethnic harmony through comedy. They were also dissatisfied with how Asian characters were portrayed in Hollywood films because they found it difficult to identify with them. They made the decision to fill the gap by entertaining the audience by sharing their own stories. As a result, even though they later managed to get followers outside of their own group, the majority of their initial fan base was Asian, and could understand their inside jokes.
Joe’s Individual Life
Joe Jo, whose true name is Joseph Masato Jitsukawa, was born in California on April 13, 1985. Due to the lack of appreciation for classical music in their native country, his parents immigrated to the United States to continue their musical endeavors. Joe Jo attended East Los Angeles Community College before being transferred to Kansas Los Angeles.
He has been seeing Jessica Michelle Caldwell since 2015, and the two of them are presently residing in Los Angeles. After they started dating, she became a producer for “JustKiddingFilms.” He has owned several canines that frequently appeared on his channels. He enjoys traveling and has been to many different nations.
Estimated Net Worth
Joe is one of the wealthiest and most well-known YouTube stars. Our research of Wikipedia, Forbes, and Business Insider revealed that Joe Jitsukawa has a net worth of $5 million.