YouTuber, author, and businesswoman Mimi Ikonn started Luxy Hair, a business that sells hair extensions, with her husband Alex, and sister Leyla. Luxy Hair has expanded to become a multi-million dollar business since its launch in 2010. Ikonn, an Azerbaijani native, immigrated to Canada at the age of roughly 16 along with her family. Ikonn enrolled in Seneca College’s International Business Program after high school but left after her second year. Later, she obtained a certification to practice as an image consultant. She later met her future spouse, who at the time was employed by a Canadian bank. When they got married in 2010, they had the inspiration to start a business that would provide luxurious yet reasonably priced hair extensions. The brand has become one of the leaders in the sector during the succeeding years. Social media is used by Ikonn, Alex, and Leyla to promote their goods. They have each created accounts for the business on social media, including two on YouTube called Luxy Hair and EverythingLuxy.
Career of Mimi Ikonn
Mimi Ikonn looked for hair extensions in 2010 as she prepared for her wedding and wanted to wear them throughout the ceremony. She want a piece that was not only attractive and long-lasting, but also reasonably priced. After doing some research, she spent roughly $200 at a hair kiosk in a nearby mall to get a set of human hair extensions. She was dissatisfied when she put it on after getting home. The extensions were light—about 80 grams—and thin. They looked strange and unhealthy because they did not go with her natural hair properly.
Unfazed, Mimi and Leyla continued their investigation into the subject and discovered that the majority of high-quality products are extremely expensive while the inexpensive ones are subpar in construction. They made the decision to launch Luxy Hair after realizing there is a market need for reasonably priced but high-quality hair extensions. Alex, who had prior experience in the financial industry, also became a partner in the new company.
They created a distinct Facebook page, Instagram account, and YouTube channel for the company, and they drove traffic to those channels with useful and frequent material. As of 2018, they have amassed more than three million YouTube subscribers for Luxy Hair and about 470 thousand Instagram followers. They currently have 300,000 subscribers on EverythingLuxy, the business’s other YouTube channel.
Mimi is regarded as a style icon and has a sizable fan base on her personal social media platforms. On her YouTube channel, she has more than 800k subscribers and more than 70m views. Additionally, she has 1.3 million and roughly 80,000 followers on Facebook and Instagram, respectively.
Through Dreamers & Creators Ltd., she released her debut book, “The Bingo Theory: A Revolutionary Guide to Love, Life, and Relationships,” in April 2016.
Individual Life of Mimi Ikonn
Mimi Ikonn was born Mimi Naghizada in Baku, Azerbaijan, on July 25, 1986. Leyla, who was born on June 6, 1984, is two years older. Mimi’s family immigrated to Canada when she was approximately 16 years old, finally settling in Toronto.
Alex and she first met while he was employed by a bank. He was born in Russia and later immigrated to Canada, making him an immigrant as well. The couple wed in 2010. In 2016, their daughter Alexa was born. Currently, the family calls London, England home.
Mimi Ikonn Net Worth
Mimi is one of the wealthiest and most well-known YouTube stars. Our research of Wikipedia, Forbes, and Business Insider revealed that Mimi Ikonn has a net worth of $5 million.