Safiya Nygaard is an American YouTube beauty and fashion expert, vlogger, writer, producer, and actor who previously spent nearly two years working for the prominent online media company BuzzFeed. In April 2015, she joined the company as a production apprentice, and in October 2015, she co-created the series ‘Ladylike’ with another employee, Fredricka Ransome. She became the show’s producer in November and worked on it for fifteen months before leaving the corporation in January 2017. She is currently uploading content to her self-titled YouTube channel, which has 5.5 million subscribers, and she also frequently appears on the channel of her beau Tyler Williams. Beginning with one video per week, she now uploads between two and three videos per week to satisfy her massive fanbase. She is one of the 10th Annual Shorty Awards’ YouTuber of the Year finalists.
Safiya’s Achieve Stardom
Safiya Nygaard worked as a Library intern at Victory Gardens Theatre and as a sales assistant at Abercrombie & Fitch while attending college. During her early career, she appeared in a number of stage productions, and in December 2014, she uploaded a compilation of her acting samples to her YouTube channel in the form of a demo reel. In April 2015, she was rehired by ‘BuzzFeed’, which aided in her rise to prominence on the internet.
She began working as a content creator for the company and also appeared in many of their videos. In October of that year, she teamed up with Fredricka Ransome and co-created the new series ‘Ladylike’, in which women tried out new beauty and fashion products and experimented with various techniques to demonstrate the final results so that viewers did not have to experiment themselves. The first episode of the series was a beauty and fashion segment under the ‘Top Knot’ program, but subsequent episodes focused solely on hair tutorials.
Nygaard and Ransome maintained the ‘Ladylike’ series with the assistance of other interested employees. Within a few months, the program gained traction and evolved into a full-fledged show for the ‘BuzzFeed’ channel, complete with a dedicated team and producers. She worked on the show for fifteen months before deciding to leave in January 2017 to focus on her own YouTube channel in order to acquire more control over the content and structure of her videos.
Her channel contained only a few vlogs about her theme park visits with her beau and her 2014 demo reel at this time. Since she began publishing weekly videos on beauty, fashion, and ‘weirdness’ in January 2017, she has amassed over 5.5 million subscribers to her YouTube channel, and her videos consistently receive over a million views.
Disputes and Scandals
Safiya Nygaard waited six months after departing ‘BuzzFeed’ before posting the video ‘Why I left BuzzFeed’ on March 19, 2017. By that time, all of the videos she had produced for the company were already online. She clarified that the primary reason she departed ‘BuzzFeed’ was because she desired greater autonomy. She also stated that the organization’s rules prevented her from interacting with her YouTube followers and responding to their questions.
In addition, despite the fact that Nygaard and Ransome devised and produced the majority of the show’s content, they were not involved in high-level decisions regarding the future of “Ladylike,” potential collaborations, and branding.
While she acknowledged that it was appropriate for the corporation to own the content she produced for it, she gradually realized how little control she had over what was distributed under her name. As the possibility of merchandise bearing her name arose, she ultimately decided to sever ties with the company.
Since she departed ‘BuzzFeed,’ it was discovered that many of the videos uploaded to the company’s channel resembled Nygaard’s videos posted independently on her channel. Many admirers criticized ‘BuzzFeed’ for blatantly copying her videos, given that all of her old content for the company had already been posted online.
Safiya’s Personal Facts
Safiya Jaffer Nygaard was born in Chicago, Illinois on July 16, 1992. She is of Indian descent through her mother and Danish descent through her father. She graduated in 2011 from Whitney M. Young Magnet High School, where she attended. She continued her education at Stanford University.
She met her beau Tyler Williams at Stanford University, where they were both students. He is a YouTuber in addition to being the CEO and founder of Nextbeat. He occasionally appears in her videos, and the two can frequently be seen chilling out together in videos posted to their respective channels.
Estimated Net Worth
American social media personality Safiya Nygaard has a net worth of $3 million. She is best known for her YouTube popularity.