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Pretoria, Transvaal
Birth Sign
Pretoria, Transvaal

A South African-Canadian filmmaker and businesswoman, Tosca Musk is best known for creating the groundbreaking video podcast “Tiki Bar TV” and the Hallmark original film “Holiday Engagement.” She is the sibling of well-known businessmen Elon and Kimbal Musk. Tosca, a native of Pretoria, South Africa’s administrative city, finally emigrated to Canada. In 1997, she graduated with a BFA in cinema studies from the University of British Columbia. ‘Grand Illusions: The Story of Magic’ on the Discovery Channel was her first job after graduating. ‘TV Guide Television’, a documentary series, served as her producing debut. She has since produced numerous telefilms, movies, and TV shows. For her work on “Tiki Bar TV,” Tosca was named by Forbes magazine as one of the top 100 emerging stars of online television in 2006. Tosca, the creator and owner of Musk Entertainment, also oversaw Protocol Entertainment, Inc.’s development. She is also the creator and CEO of the streaming service Passionflix.

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Career of Tosca Musk

As a production secretary on an episode of the documentary series “Grand Illusions: The Story of Magic” on the Discovery Channel, Tosca Musk launched her career in the entertainment sector. ‘TV Guide Television’, a television documentary, served as her producing debut. With the 2001 movie “Puzzled,” which she wrote, produced, and directed, Tosca made her feature film debut. Musk Entertainment, a production firm she established in 2001, handled the film’s release.

She participated in the production of “The Truth About Miranda” as a co-producer in 2004. She started working with Jeff Macpherson to create the web series “Tiki Bar TV” a year later. Steve Jobs introduced “Tiki Bar TV” to the audience at the Macworld 2005 Keynote presentation, which also showed the iPod with video, as an example of video podcasting that could be installed on the new video iPod after installing Apple’s iTunes software. One of the first user-generated shows to achieve global acclaim via the iTunes distribution paradigm, “Tiki Bar TV” topped the iTunes Podcast charts the next day.

In films like the comedy-horror “Cruel World” (2005), the thriller “9 Lives of Mara” (2007), and the horror “Evilution” (2008), Tosca acted as the line producer. Her 2007 film “Simple Things” (Comedy Remedy) garnered multiple honors, including three International Family Film Festival Best Picture Awards, the Audience Award, and the Spirit Award. ‘Three Weeks, Three Kids’, ‘Borderline Murder’, ‘We Have Your Husband’, and ‘Holiday Engagement’ was among the four telefilms she created in 2011. The most popular movie produced by the channel at the time was the most recent one, “Holiday Engagement,” which had its television premiere on Hallmark Channel on November 28. She worked on the Lifetime telefilm “Walking the Halls” in 2012. She created the crime drama “Gone Missing” the following year. She collaborated on producing the short film “The Acting Teacher” in 2014. The 2016 horror film “Havenhurst,” starring Julie Benz, Fionnula Flanagan, and Danielle Harris, was produced by her.

She started Passionflix, a streaming platform that produces only romantic movies and TV episodes, in March 2016. She is the company’s CEO at the moment. By November 2017, they had gathered $4.75 million and had produced a number of television movies that were adaptations of different books. Their romantic drama “Hollywood Dirt” was based on Alessandra Torre’s book of the same name. Greg Berney, Donny Boaz, and Andrea Bordeaux starred in the television movie “Afterburn/Aftershock,” which was adapted from a Sylvia Day book. The Trouble with Mistletoe, based on Jill Shalvis’ “The Trouble with Mistletoe: A Heartbreaker Bay Novel,” was the only other telefilm they produced that year. ‘Hollywood Dirt’ and ‘Afterburn/Aftershock’ were both directed by Tosca, whilst ‘The Trouble with Mistletoe’ was under Ashley Avis’s direction.

The Matchmaker’s Playbook, based on the same-named novel by Rachel Van Dyken, and Driven, based on a book by Kristy Bromberg, were both directed by Tosca in 2018. She is the film’s producer. “Pornology” is an upcoming comedy.

Individual Life of Tosca Musk

On July 20, 1974, Tosca was born in Pretoria, Transvaal, South Africa. She is the only daughter and youngest child of Errol and Maye Musk (formerly Haldeman). Her mother has worked as a model and dietician, while her father has had positions as an electromechanical engineer, pilot, and sailor. Tosca’s parents separated when she was about five years old, in 1979. She was the only one of the siblings to continue living with their mother over time. Two years after their parents’ divorce, Elon moved out of their mother’s house to live with their father, and Kimbal followed Elon four years later. Elon immigrated to Canada in June 1989 after finishing high school. A year or so later, Tosca and Maye also moved to Canada and started residing in a Toronto rent-controlled apartment.

After enrolling at the University of British Columbia, Tosca earned a BFA in cinema studies there in 1997. She has a boy and a girl’s twins and is married. Tosca is on the board of the Cystic Fibrosis Foundation.

Net Worth of Tosca Musk

The estimated net worth of Tosca Musk is about $1 million.