Indian-born singer and YouTuber Vidya Vox is well-known. Her YouTube channel has an astounding 2.8 million subscribers. The newest sensation in the music industry is Vidya Iyer, also known as Vidya Vox, who is dubbed the “Mashup Queen” on YouTube. Vidya, a Tamil Brahmin who was born and raised in the United States, has a natural aptitude for music and has combined global mainstream music to produce melodic wonder. She has complemented her extraordinary accomplishment with her stunning beauty. She has her roots firmly in place as a classically trained singer. She progressed from making popular mashups to singing original songs and dancing wildly in music videos. With her ensemble of equally talented musicians, she has gone on numerous tours and won the love of adoring fans everywhere. Vidya has a large fan base across all social media channels where she is active. She has accumulated a considerable net worth through her YouTube channel, national concerts, and international performances, which might make some people feel a little envious.
Early Childhood & Life
In Chennai, Vidya was born to Tamil Brahmin parents. Vidya’s family relocated to the US a few years after her birth, and she was raised in Virginia. She dedicated her entire childhood to studying Carnatic Classical music, beginning at the tender age of five. She has admitted that she loved western pop music at the time and detested taking training in Indian music. Nevertheless, she persisted in taking music lessons from renowned instructors like the late D.K. Pattamal’s brother, D.K. Nagarajan, while continuing to listen to the newest trends in western music.
Vidya continued her education and enrolled in Geoge Washington University in Washington, D.C. to pursue a degree in Psychology, just like the stereotypical Tamil Brahmin girl would. She had the idea to develop her musical talent by starting a YouTube channel and sharing it with the world during her time in college. She and her sister Vandana worked together to recreate well-known A.R. Rehman songs including “Ashai Mugam,” “Nee Nenaindal,” and “Munbe Vaa.”
How Vidya Found Fame?
Shankar Tucker, a composer, arranger, and producer, became aware of Vidya through her YouTube channel. Vidya accepted his request to join his band after being approached by him. Together, they gave a series of performances on Shankar’s ‘ShritiBox’ YouTube channel.
While still a college student, Vidya was inspired to make her first mashup by her desire to use music to reconcile the East and the West. She postponed the release of her music video until 2015 in order to polish it and create an alluring one with Shankar Tucker’s assistance. Her graph has been northbound since she posted her first video to her YouTube channel, Vidya Vox (Vox is the Latin term for “voice”). It was a cover of Arijit Singh’s song “Kabhi Jo Badal Barse” and Sia’s song “Big Girls Cry.” The two songs were among the most popular in both the international and Indian markets, and the mashup was expertly executed.
Since then, Vidya’s channel has featured incredibly well-known mash-up songs that the audience has embraced in spades. Shankar, the track’s producer, and Vidya both contributed to the idea for the mashups.
Vidya has incorporated Tamil, Malay, and even folk tunes into her mashups with relevant international chart-toppers in addition to popular Bollywood songs. The team expertly blended an A.R. Rahman song from the movie “OK Kanmani,” “Mental Manadhil,” with Taylor Swift’s smash hit, “Blank Space.”
In August 2015, Vidya also made a well-liked mashup of the song “Hasi Ban Gaye” from the movie “Hamari Adhuri Kahani,” which stars Emran Hashmi and Vidya Balan.
She frequently combines odd melodies; most notably, she reworked the fundamentally folkloric Kerala Boat Song “Kuttanadan Punchayile.”
Finally, in 2017, Vidya made available her debut EP single, “Kuthu Fire.”
With millions of views, Vidya’s YouTube channel currently has over 4.1 million subscribers. The majority of her mashups have received over 10 million views, with the most famous one on her channel receiving over 44 million views after she combined the songs “Closer” by Chainsmoker and “Kabira” from the movie “Yeh Jawani Hain Diwani.”
In the years 2016 and 2017, Vidya traveled to a number of Indian towns with the band that included Shankar Tucker and Jomy George for the “YouTube Fan Fest” and “Radio Mirchi Live.” She gave performances in all of India’s main cities, and the Indian audience was blown away by her vibrant, energizing stage presence.
USP of Vidya
The inventiveness of the song choices and the fusions are what have contributed most to Vidya’s popularity. In an interview, Vidya claimed that she develops the combos after spending an hour with Shankar. Her lovely voice, which can perform both Indian and Western tunes with equal grace, furthers this point. One of her strengths is also her adaptability. She can switch between genres and languages with ease, making it appear remarkably simple.
Her original compositions, which are steadily rising up the charts, also showcase her vocal prowess. She has also cultivated an alluring presence with her eccentric sense of style. She almost always incorporates a western-style ensemble with an ethnic Indian component.
Estimated net worth
One of the wealthiest and most well-known musicians is Vidya Vox. Vidya Vox has a $5 million net worth, per our analysis of data from sources like Wikipedia, Forbes, and Business Insider.